My creative journey began with short films and stop-motion animations, spending hours disassembling the LEGO sets I received at Christmas and bringing them to life one frame at a time. On family holidays I was always behind a camera, capturing moments and turning them into music videos or small visual stories. Making things never felt like a hobby — it felt like the most natural way to spend my time.

At school I gravitated toward photography and design, gradually developing my own visual language. I’ve kept everything I’ve ever made, accumulating shelves full of models, experiments, and sketchbooks that document how my work has evolved.

I found my direction studying Design at Loughborough University, where my early experience with digital tools from filmmaking combined with a deep interest in 3D form from the furniture and models I built in school. Industrial design became the perfect meeting point of art and engineering — a place where ideas can become functional, meaningful artefacts.

My approach is simple: design something to be the best it can possibly be for the person who uses it. Don’t overcomplicate it. Understand the task, define the context, and create with clarity and purpose.